The Complete Gym Operating System

A chief of staff for your gym —
and eight department heads under them.

Gymothee runs the nine jobs nobody has time for — leads, sales, retention, money, schedule, delivery, marketing, reputation and your team. It watches all nine, does the work, and brings you the decisions.

No setup fee 🔓 Cancel anytime 🛡️ It can tell you not to buy
What it watches

Nine parts of your business. Most gyms are strong in three.

Not because anyone is lazy. Because nine jobs don't fit in one week, and the ones that get dropped are always the quiet ones — the follow-up nobody made, the member who stopped coming, the payment that failed on a Tuesday.

Getting members

Leads

Enquiries that went unanswered long enough to join somewhere else. Firms replying within the hour were 7× more likely to qualify a lead — and by 2024, 63% of businesses never replied at all.

Measured from your lead timestamps · HBR 2011 · RevenueHero 2024

Sales

Consults booked and never run. No-shows nobody chased. One missed consult is a membership that never started, and nobody followed up because nobody had the list.

Measured from your appointments

Marketing

Weeks with nothing posted and no reason for anyone to find you. Not a content problem — a time problem. The person who should post is on the floor coaching.

Measured if connected · otherwise assessed
Keeping members

Retention

Members drifting, and nobody notices until the card fails. Cutting defections by 5% lifts profit 25–85% depending on the business — but somebody has to see it happening.

Measured from attendance · Reichheld & Sasser, HBR

Delivery

Programming that varies by coach, progress nobody can see. It's the reason people quit that has nothing to do with price: they can't tell they're getting better.

Part measured, part assessed

Reputation

Reviews you earned and never asked for. Your happiest members would say something — nobody has ever asked them on the day it mattered.

Assessed, plus your public review count
Running the place

Money

Failed payments, unbilled sessions, prices that haven't moved in three years. Up to 53% of subscription churn is payment failure rather than anyone choosing to leave.

Measured from your payments · Recurly 2024

Capacity

Empty slots in prime hours. Coaches you're paying for an hour nobody booked. You pay for the space and the staff whether the slot sells or not.

Measured from schedule vs attendance

Your team

No role KPIs, no development plan, and a coach who's already half gone. Replacing someone who knew every member's name costs more than any month of marketing.

Assessed

None of this is a staffing problem. It's what happens when nine jobs land on people who are already on the floor coaching. It never arrives as a bill — it shows up as a year that felt busy and finished flat.

Get your free operations review →
Who does the work

A chief of staff, and eight who report to them.

Each one owns a part of your business, works it every day, and brings you only what needs a decision.

Chief of staff

Gymothee

Reads everything the others find, decides what actually matters today, and hands you a short list instead of a dashboard. Also gets you set up on day one.

Leads & inbox

Dee

Answers first, in your gym's voice, while your coaches are on the floor. Every enquiry gets a reply before it goes cold.

Sales

Sal

Consults, follow-up, and the objections that keep coming back. Knows who booked, who showed, and who never heard from anyone again.

Retention

Streak

Watches attendance every day and flags the member whose habit is wobbling — at ten days, not at the failed card six weeks later.

Money

Benji

Failed payments, what's owed, what actually landed. Writes the awkward message so nobody has to have the conversation cold.

Delivery & capacity

Gaines

Programming, progressions, and what each member is working toward. Notices the class that isn't filling before the term is over.

Marketing & content

Reach

Plans it, writes it, schedules it. Campaigns, posts, video formats and scripts — drafted from what's actually happening in your gym.

Reputation

Rave

Asks for the review at the moment it's deserved, and never lets a bad one sit unanswered.

Your team

Skip

Roles, KPIs, one-to-ones and the development plan nobody has time to write. Keeps it out of one person's head.

Two weeks of safe mode. Every one of them works from day one and none of them can reach a member. You read what they would have sent, then switch on what you trust — one message type at a time, never one blanket permission.

Who's behind this

I built this because nine jobs didn't fit in my week either.

I'm Ryan. I own Inner Strength in Pittsburgh. Not a former operator, not an advisor — I'm on the floor this week.

I was answering enquiries at 9pm from the couch. Finding out a member had drifted when their card bounced. Having the awkward money conversation myself, badly, because nobody else was going to. Meanwhile nothing got posted, nobody asked for a review, and my coaches had no development plan because I hadn't written one.

I didn't want a dashboard telling me what I already knew. Dashboards are a list of things you haven't done. I wanted the work done.

So I built a chief of staff and gave them a team. It's been running my gym since before it had a name, and every rule in it exists because something went wrong at Inner Strength first.

  • Built in a working gymNot a spreadsheet. Every rule came from a real problem on a real Tuesday.
  • Set up by the system, not a help docConnect your payments and your calendar. It reads your history, reviews all nine, and has the first drafts waiting. Same day.
  • Nothing sends without youSafe mode for the first two weeks. You read everything it would have said.
  • Told the truth about fitSome gyms get told they're too small. That answer costs nothing.
What leverage actually means

Your people belong with members. Everything else gets handled.

Noticing is where it starts, not where it stops. Four kinds of work, done without adding a single hour to anyone's week.

01

Notices what nobody has time to

Every unanswered enquiry, unchased no-show, failed card, empty slot and drifting member — found, priced, and put in one queue. Nobody has to go looking for it.

02

Does the chasing

The follow-up text, the win-back email, the class reminder, the card-failed notice. Written in your gym's voice, sent when you allow it. The work that never fits into a day.

03

Does the desk work

Programming, consult scripts, staff development, the P&L, the weekly numbers. The jobs that pile up behind the coaching and get done at 10pm or not at all.

04

Builds revenue that wasn't there

Campaigns, reactivations, referral pushes, new offers to the members you already have. Not only recovering money — making some.

What you get

One system. Every job. One bill.

A part-time operations hire in Pittsburgh runs $1,390–1,560 a month before payroll taxes, for twenty hours a week. The software stack you're running instead is $560–$1,100, each tool doing part of the job, none of them talking to each other — so nothing ever acts on what another one knows.

01

To see all nine at once

Command — pipeline, schedule, payments and campaigns in one place.
Finance Engine — honest P&L, real MRR, the dead cards nobody caught. Pulls from QuickBooks.
Reporting & KPIs — leads, visits, utilisation, ARM, member LTV, month-end snapshots.

02

To do the chasing

AI Autopilot — writes the follow-up, the win-back, the card-failed notice. Sends when you allow it, and tells you what it did.
Sales Engine — consult scripts and pipeline maths, minus the guesswork.
Client Profiles — one record per member, with waivers and intake signed from a phone.

03

To do the desk work

Programming Engine — safe, screen-driven programs in seconds, delivered to the member's phone with no app to install.
Leadership Engine — staff development, 1:1s and role KPIs that don't live in one person's head.

04

To build new revenue

Marketing Engine — annual and quarterly plans, copy in your gym's voice, publishing straight to YouTube, Facebook, Instagram and TikTok.
Viral Video — ranked formats, hooks, full scripts and a teleprompter to film in one take.

Every tool included. No per-seat pricing, no feature locked behind a higher plan. A generous monthly AI allowance you'll see long before you reach it — and if a big month runs hot, you can top it up.
Your data stays yours. Export everything to CSV any time, including the day you leave.
Month to month. Cancel in two clicks. No term, no setup fee, no exit call. If it stops earning its place, you close it yourself.
How it works

Three steps. The first one's free.

No demo marathon, no twelve-email sequence before anyone tells you a price. Nobody from here has to be involved at all.

  1. 1

    Run your operations review

    Connect your payments and calendar, or drop in a CSV export. It reads your history and reviews all nine parts of the business — your own numbers, on screen, the same session.

    Ten minutes · free
  2. 2

    It tells you whether to buy

    The review runs your real numbers against the fit rules. Too small and it says so and stops you. Big enough and it shows what the team would be working on in week one.

    Same session · free
  3. 3

    You watch it work before it works

    Your data, your rules, your staff, your voice. Then two weeks of safe mode where nothing reaches a member and you read everything the team would have sent.

    Two weeks, then live on your say-so
Fit

This works for some gyms. Not all of them.

Priced by gym size — for founding gyms — a chief of staff and eight department heads only make sense when there's enough going on to be worth watching. Here's the honest line.

Worth a conversation
  • 75+ members, or on track to be there this year
  • $15k+ a month coming through the door
  • More going on than your week holds — enquiries, no-shows, classes, content, coaches
  • Somebody who can own it — you, a manager, a head coach. One name.
  • Multiple locations. Each site on its own tier, 15% off from the second onward.
  • Willing to be told the truth about what your numbers actually say
Not yet, or not us
  • Under 75 members. There aren't enough people to drift, and the retention job — the one that pays for this — has almost nothing to do. Come back.
  • Pre-launch or pre-revenue. There's nothing to review and nothing to recover.
  • Looking for cheap software. There are $99 tools. This isn't one, and it isn't trying to be.
  • Wanting to rebuild your process from scratch. It works with how your gym already runs. If you want a blank canvas to configure, this is the wrong one.
  • Wanting a dashboard. This does the work and brings you decisions. If you'd rather read charts and act on them yourself, there are cheaper ways.

If you're in the right column, the operations review will say so before you've paid anything. That happens, and it's a feature.

The founding offer

Twenty-five gyms. At a price that never moves.

Founding gyms pay half their size tier a month depending on how many members you have — and keep that price for as long as they stay. Not for a year, not for two. For life. Everyone after pays list, and nobody's own price ever goes up.

What the team does
  • Watches all nine. Leads, sales, retention, money, capacity, delivery, marketing, reputation and your team — each with somebody responsible for it.
  • Does the work. Writes the follow-up in your voice, sends it once you allow it, assigns the call when a text won't do.
  • Proves it. Only money you confirm landed counts as recovered. Estimated and verified never share a number.
Built around your gym
  • Your rules. Your response targets, your thresholds, what it may send without asking.
  • Your whole team. Roles, assignments, and a log of who did what.
How it starts
  • It installs itself. Connect payments and your calendar; Gymothee does the rest and has your first review on screen the same session.
  • Safe mode first. Nothing reaches a member for two weeks. You read everything the team would have sent.
🛡️
Starts with the free operations review. It runs your real numbers across all nine. Some gyms get told they're too small for this to pay for itself — that answer is free, and it's the honest one.
Why there's no setup fee

Because there's no setup.

A review of all nine parts of your business. Your data mapped and cleaned. Your CRM, booking and payments connected. Your operating rules written down — response targets, what counts as at-risk, what the team may do on its own. Workflows built for your situations. Messages that sound like you. Your staff set up and trained. Then a dry run where nothing reaches a member and you watch the team work.

The reason software ends up paid for and unused is that setting it up is a job nobody has time for. So it isn't one.

More than one location? Each site pays its own size tier, and every site after the first is 15% off. Same product, same founding half-price — request a proposal.

Before you ask

The questions you're already thinking.

“I've bought gym software before and never opened it.”

So has nearly everyone. It happens because setting the thing up is a job, and the job never gets done. This one connects to your payments and your calendar and comes back the same day with your own numbers on the screen. If it doesn't, you close it in the billing portal and you've lost a month at .

“What happens when the founding seats are gone?”

New gyms pay list — a month by size. Founding gyms never move — you'd be at half of your tier while the twenty-sixth gym pays . The count is published on this page and it's honoured.

“What if the AI says something stupid to a member?”

For the first two weeks it can't say anything at all. Safe mode drafts everything and sends nothing, and you read what it would have sent to real people. After that you choose what it may send on its own, message type by message type. It never gets blanket permission.

“What happens to my data if I leave?”

You export all of it to CSV, including on your last day. No exit fee, no retention call, no holding your member list hostage until you reconsider.

“Why only twenty-five?”

Founding is capped at 25 gyms. When those are gone the price goes up for the next cohort, and it keeps going up — but your price does not. Whatever you join at is what you pay, and for founding partners that is for life. It is a real constraint on how many gyms one person can support properly, not a countdown timer.

“You have no customers yet.”

Correct. Twenty-five founding gyms haven't happened, which is exactly why the founding price exists and won't again. You'd be early, with everything that means in both directions.

Start here

See all nine parts of your business, on one screen.

Ten minutes. No card, no call, no salesperson. You'll see where each of the nine actually stands — and it'll tell you plainly if you're not ready for this.

Get your free operations review →
Then, if it's a fit: as a founding gym — half your size tier, month to month, and that price for as long as you stay.